SOCIAL MEDIA MARKETING
At the end, connecting the right dots matters. Social media marketing entails more integrated processes to ensure an interconnectedness between your customer, your content and your company. Simply sharing links to your content or web pages on your social channels is not enough if you hope to achieve results for your social media activities.
SOCIAL MEDIA MANAGEMENT
Here’s what your social media management game plan must include:
STRATEGY & PLANNING
The map or plan containing your social media goals, steps to achieve them, a corresponding timeline and metrics to track progress The social media management definition isn't complete without a mention of strategy.
Some major factors to consider are which platforms to capitalize on, who your audience is, what types of content to produce, what key performance indicators (KPIs) to measure and which social media management software to use.
INBOUND MARKETING
The process of responding to comments, questions and interactions with all social media content and profiles and continuing conversation initiated by Fans/Customers Studies show that an average of two-thirds of consumers desire a connection with brands. It makes sense, then, to strive to facilitate two-way communication every chance you get. This is true for all of your social platforms.
ANALYTICS MONITORING
The gathering and checking of data against metrics to ensure the accomplishment of results Let data drive your corporate, multi-location business or franchise social media management campaigns. You can monitor important metrics on your chosen platforms, such as engagement metrics (likes, shares and comments), impressions and click-through rates (for targeted social ads).
SOCIAL MEDIA ADVERTISING -
Boost Your Goal Completions With Targeted Campaigns
Social networks advertising allows you to direct your campaigns to specific audiences by criteria, such as location, age,
online behavior, interests and device use. Unlike other online marketing initiatives, you only have to pay for the number of
clicks or impressions your social ads get when you’re advertising through social media.
This makes social advertising a high-ROI marketing strategy.
CONTENT CREATION -
OUR APPROACH - We hate noise.
With the rise of social media and content marketing, the amount of noise consumers hear on a daily basis is
only getting louder. This requires brands to adopt strategies that meet their customers in ways that matter more.
We start with real people, not demographics. We use consumer insights and brand discoveries to create compelling content
amplified by targeted media to ensure your message hits the right people at the right time and on the right channel.
When it does, we’re there to engage, optimize and measure.
When we put the audience at the heart of everything we do, from strategy to measurement, we don’t contribute to the
noise – we Market Less. Matter More. In today’s cluttered digital landscape, creative professionals are more important
than ever to ensure your brand stands out and your message is remembered.
SOCIAL MEDIA REPUTATION MANAGEMENT-
The proactive use of social media channels to promote your brand and build, nurture and maintain consumer trust. It combines continuous social media reputation monitoring with active community engagement to get as many people talking positively about your brand as possible. When done right, social media brand reputation management can steer your business toward the right course. On the other hand, misguided reputation management in social media can adversely impact not only your brand perception but also your long-term profitability.
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